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Saturday, October 10, 2026
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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes Formula 1 team.

The deal estimates the Mercedes team at £4.6 billion – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, would sell a shareholding in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of the team stays unaltered, and each shareholder are fully committed to continued achievements of the brand in Formula One."

Valuation Increase

This arrangement would represent a substantial rise in worth of the Mercedes team since Ineos bought its stake for £208m in 2022.

The rise demonstrates the growth in market values of Formula 1 outfits in the past few years due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the F1 movie featuring Brad Pitt, which debuted last summer and has grossed more than $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful movie and the highest-earning sports film ever released.

Present Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

JW
By

Jeremiah Weiss

Elena Voss is a seasoned iGaming analyst and content creator with over a decade of experience in the online casino industry.

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